But Grossman, well versed in craftsmanship, proved them wrong, and reassembled the kettle in his brewery in Chico, southern California. The German workers didn’t believe that the American could ever rebuild the brew kettle once dismantled into its many separate parts. And where is it best to look for high-quality brewing equipment? Correct, in Germany of course! As luck would have it, Grossman found a perfect one for sale and set off to Germany spontaneously with his high school friend Dave Sheetz to help in the disassembly of the bronze-colored, hand-made kettle. In 1984, the young brewery grew under Ken Grossman’s leadership and was soon unable to meet demand with its equipment as it was. Necessity is the mother of invention: Grossman built his first facility himself using various milk production machines. In the early 80s, however, the number of beer producers in southern California was vanishingly small, as was the market for brew kettles and equipment. This was the basis for his later success –already in 1980, Grossman took the decisive step of founding the Sierra Nevada Brewery.
For three years he swapped tips with other brewers, learnt more about ingredients and set off to find the best types of hops. To turn his passion into a career, in 1976 he opened a shop in downtown Chico, California, selling everything needed for home brewing: The Home Brew Shop. Grossman learnt the basics of brewing from the father of a friend – and found immediate joy in this traditional craft. But despite today’s success, everything started out small. This vision grew into one of the most innovative breweries in the USA, bringing new creative beer specialties onto the market every year. It all started with the visionary idea of Ken Grossman to brew a beer that exactly suited his tastes. #1 It all Started with a Passion – from Hobby Brewer to Beer Revolutionary Enough reason, then, to take a closer look at the American brewery – with 7 exciting facts about its history, quality and sustainability. A “craft beer pioneer”, the “seventh-largest brewery in the USA”, located in “sunny California” – all these and more form the background of the Sierra Nevada Brewery, whose two production sites are located in Chico (California) and Mills River (North Carolina).
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